Google Assistant, Siri, Microsoft Cortana and Amazon Alexa. These are the ‘digital connoisseur’ of voice search when you decide to go vocal with your smart devices.
What is Voice Search?
Voice search just directly allows the user to speak into the device in opposition to typing the queries in the search to get results. A fully functional audio technology uses speech recognization to understand what a person is trying to say, it does the task with accuracy and precision.
Although specific devices can be optimized for voice search, platforms and websites can be optimized for it as well. For instance, Amazon Alexa can go through Spotify’s whole database and can shop for you from Amazon quickly. Isn’t that amazing!
You can command your smartphone to play your favorite song on Youtube. Just Say Okay Google, play Barbie Girl by Aqua. Snap snap, now if you are going to do that… You should be judged!
Although it seems like a shining ray of new sunshine, it’s not. The concept of voice search has been around for a while.
Check it out to know more: Speech Recognition Through the Decades: How We Ended Up With Siri
Or maybe you want to know when did voice search start ?
An insight into how we have got here! Pssp Pssp… listen, these link will be safe and sound in the new tab you can read it later.
Some prolific web pundits believe that by the year 2020, nearly 30% of the searches will be conducted via voice search.
Well, what we feel about it is just the same as a group 4 individuals taught us in 1966, Tomorrow never knows!
But still, one thing is for sure we can predict and just hope that our prediction will go in the right direction. Of course, the voice search technology is just hitting the graph upwards there is no
doubt in that. By January 2018, there was an average of one billion voice searches every month, proving that voice search is on the rise. Have a look:
Although, these results are not really ‘search terms’ but still represent a vital rise over time since it’s the introduction of voice search.
Just because it’s super easy to say something that you want to search as compared to typing. Users are really turning to it. Humans can actually speak up to 150 words per minute, whereas on average, we can only type 40 words per minute, showing just how convenient voice search is becoming. So let’s break down the things that you need to do to grasp a hand full of benefits.
Optimization for Voice Search
When people use voice search, they use for a quick search or to play music, set a reminder, to call/text someone, purchasing something or just looking for some information on a particular subject or any other action that you’re hoping from it!
But despite what your intention is, Google uses the same algorithm to rank the sites so here are the few steps to make you understand how to optimize accordingly.
Your website itself!
We have not seen the Dalai Lama using the internet but we’re pretty sure he’d also back down from a website that loads slowly, he’d maintain his calm though, we won’t!
It is clear that Google’s algorithm is best friends with the websites which loads quickly!
Other than that, ensure that your website is responsive and opens fluidly in every device. Images are optimized, files are well compressed. Utilize website caching, check the server response time and other tasks that will speed up a website.
Think of writing like you’re saying it
When users search for content on desktop or mobile, they tend to write in short, almost bullet-pointed phrases. For example, if someone wants to find a great advertising agency within the Pune city, they could type “best advertising agency in Pune’’ into Google.
But if they used voice search, a user might say “Who are the best advertising agencies in Pune”
It’s little different, the key is to include the long-tail keywords that sound more natural as opposed to shorter, snappier keywords that perform well in desktop SEO.
Keep an eye on local search
So, we all know every business is a great business when it dominates their own home! You have to optimize like that so that you can reap some local benefits.
About 22% of voice search are local search queries, therefore brands have more chances if they concentrate on location-based results.
Anyway, wanna have the best coffee in the area? Try Cafe ‘near me’.
All in all, If you decide to invest your precious time and money in optimizing Voice search, then we’d suggest do it please. The brands that are doing it claim to have a good time knowing that their brand awareness has gone up, along with the sales and revenue.
According to a study, figures show that Voice search ecommerce has benefited Amazon to raise $1.8 billion and is expected to go even higher by 2020 and the coming years.
Not only for e-commerce it is massively beneficial for every module and kind of business. Although, Voice search seems like a very popular thing but still if you put some efforts and go on to have your business optimized you will go ahead of your competition.
And please allow us to do that for you. We will happy to do so. Visit us The Best Advertising agency and drop us your inquiry.