Let us tell you one thing... You may be good at imagining things. But in this case, you can’t even imagine getting into digital marketing without having a website. Think of a real store, a shop, a café or a restaurant. Just like these. A website is a place where you knock in. Or click, or hammer the ‘enter’ button (that is so satisfying).
Practically, a website is the place where most of the people will land on looking up for your business. Whether it’s to get information about products or services, to make bookings or purchases, or to get contact details.
In digital marketing, we commonly say a website is the heart and soul of it.
The website is something which reflects your company on the Internet.
This is the most important part of your business because it tells everything about your business for e.g. the services you are providing, your contact details, the projects you have completed etc.
Before you set your very first website, you must know about domain name and
Here is a quick description.
A domain is the address of your website. Apparently, the first step to start a website is to register a domain. And you'll be the owner of that particular domain name. Domain name is definitely intangible. It is a string of characters that give your website an identity (yes, a name, like human and businesses). For example Google.com, Alexa.com.
All domain names are unique. This means there can be only one alexa.com in the world. You cannot register a name once it is registered by others.
Web-hosting , think of it as a house where you store all your stuff; but instead of storing your clothes and furniture, you store computer files (HTML, documents, images, videos, etc) in a web host.
More often than not, the term “web hosting” refers to the company that rent out their computer/servers to store your website and provides Internet connectivity so that other users can access to the files on your website. For most cases, these hosting companies will handle server maintenance work, such as backup, root configuration, maintenance, disaster recoveries, and so on.
Time to move ahead!
Well! We think it’s plausible to lay down the basic content of a website, what a general website consists of.
Homepage - When we open a website, the homepage is the very first page that we see.
About - In the about page the whole description is written about the company, Like the date of establishment, story behind it, the lifespan of the company, achievements so far etc.
Services - Services provided by the company is mentioned for e.g. if it is an advertising agency *ahem like us so the services will be like social media marketing, qualified lead generation, website development etc.
Projects Completed - In this section we mention the work that we have already completed so that the client gets to know about the quality of the projects we do.
Contact details - Here the address of the company and contact number, email is mentioned.
Although, websites all over the internet do vary from each other like there are Personal websites, E-commerce websites etc. People often experiment with their websites, with the appearance, aesthetics, content and what not.
Hey, just look at it!
Ever wonder about why do you frequently visit the websites that you go on a daily basis? Despite all the things ‘appeal’ is a massive factor here. The “Design.” You can please people’s eyes with your design.
With the brilliance of the design, you can gather visitor’s attention, Channelize the soft corner of emotions (If you’re fantastic at it).
You can make your visitors feel excited, engaged, and even inspired by the visual design of your website. It is highly manipulative, to the point that it may turn visitors into customers.
Where’s the meat at?
Take two slices of bread, spread some mayonnaise on it. Would you call it a sandwich? No, of course not! Fill it with whatever you want. You will have to learn how to make a sandwich!
Raise the curtains, comes the Content!
Since inception, a lot has been said. But we only want to say that, with the right kind of content you can do wonders! Not only it will help you seize the attention of people visiting your website and helping to convert them into your customers. Furthermore, you can also optimize your content to rank better on search engines.
All in all, you need a website for digital marketing. Like a fish needs water to live!