Marketing is an important aspect of any business which you can never
ignore. A wise entrepreneur will always set aside a separate budget for
marketing alone. We live in a generation where a huge part of population is
highly devoted to the online media, while another chunk does not yet know
how to use the internet. This is where traditional vs. digital marketing
comes into picture.
Let us understand the difference between traditional and digital marketing
Traditional marketing is using conventional modes of marketing which are prevalent since advertising and marketing was introduced. This includes
- Flyers and billboards
- Print ads in magazines or journals
Digital marketing is the online mode of marketing which is increasingly becoming popular in our global village. It is only obvious that the era of internet will have its influence in every realm of life. This includes:
- Social media marketing on platforms like Facebook, Instagram or Twitter
- Content driven marketing or Blogs
- Paid pop-ups
- Lead generation to the website
- Click bait links for viral content
Digital vs traditional marketing
Digital marketing channels are much more than social media. It involves blogging, videos, podcasts, mobile, social media, digital analytics, and managing digital marketing through tactics such as account-based marketing and customer relationship management (CRM). A lot of people consider digital to be just another channel, but the savvy, modern marketer knows that digital is a unique method of communicating with your prospective and current customers. Digital marketing provides personalisation, flexibility to switch media and instant tracking and analysis to make data driven decisions.
Traditional marketing, on the other hand has some advantages like it is simpler to apply, reaches the local target audience, door to door promotion and handing out flyers encourages people to show genuine interest. Traditional marketing methods can have a strong presence and often a wide reach since they reach audiences who aren’t that internet savvy, benefiting brands heeding to reach a larger public. Though traditional media continues to serve a purpose in building brand awareness, digital marketing seems to be edging out traditional channels.
The best marketers have a clear picture of how each asset or tactic supports their goals. While some believe that digital marketing is a better spend, having a true understanding of both traditional and digital marketing and a goof analysis of online vs traditional advertising, will certainly get your brand where you want it to be.